Guest Artist: Animator Nate Sawyer

Today we will have a special guest speaker, professional animator Nate Sawyer.
Nate specializes in 3D animation and has a BFA in Film & Animation from RIT.

Here are a few animations Nate has worked on:

Advertisements

End of the Year Stuff

The following people have not turned in their finished PSAs and accompanying artist statements:

  • Danny (artist statement)
  • Colin (artist statement)
  • Ezekiel (PSA and artist statement)
  • Jamila (artist statement)
  • Seth (PSA and artist statement)
  • Eh Tha (artist statement)
  • Jaden (PSA and artist statement)

You must ALSO finish your Create-Your-Own project in order to pass the marking period.

extra_credit

Write a thank you note to Donors Choose thanking them for the video cameras and post it to your blog. It should be a minimum of 150 words.

 

Final Project: Create Your Own

paintbrush selection 1aToday’s essential questions: What are some potential project ideas for the last project of the school year?
How can I create them?

You get to design your final project of the year! Before starting the project, you will submit a project proposal and discuss it with Ms. Lawson. This project proposals, along with the artist statement you write at the end of the project, will comprise your 10% homework grade.

Acceptable Project Ideas:

  • Digital Illustration and Digital Painting (either in Photoshop on a Dell Canvas, Procreate on an iPad, or Illustrator on the computer)
  • Graphic Design (posters, t-shirts, phone case designs, logos, websites)
  • Video (movie trailers, music videos, commercials, documentaries, short films)
  • Animation (computer animation in Flash, stop motion animation, traditional hand drawn animation in Flip-a-Clip on an iPad)

Unacceptable Media3 Project Ideas:

  • Projects you are already working on for another class
  • Projects not an 11th/12th grade level
  • Projects that do not somehow involve media technology
  • Projects that are not original/involve copyrighted characters
  • Projects that do not reflect 5 weeks’ worth of effort

Sample Projects Created by Past SOTA Students

Here are some examples of solid student-designed projects.
Notice how these students challenged themselves to create college-level work:

Publishing your Project Proposal

Today you will make a new blog post proposing the project that you have designed and wish to create.

Note: If you do not finish your project proposal during today’s class, publish it anyway with a note that it is incomplete and that you will finish it during our next class. You must publish at least a partial blog post to receive credit for today’s class.

Answer the following questions in your blog post:

  1. Project Name:
  2. What materials and software will you use to create this project? Your proposed project MUST use a computer, tablet, or cell phone, and it must be done during class time.
  3. What skills will you learn or refine by creating this project?
  4. What artists or art movements will you explore for inspiration? It is ok to be general in the proposal, stating something like, “Black and white photographers who shoot landscapes.” As you work on your project and discover artists and art movements that relate to your piece (in this case, Ansel Adams would fit the description), make sure to acknowledge them in your blog.
  5. What resources will you use to learn how to create your project (since you won’t have daily blog posts from Ms. Lawson to guide you through the project)? Include links.
  6. Write a paragraph briefly describing your proposed concept:
  7. Include a few images to help illustrate your idea:

Today we will:

  • Design our own project that we will create as our final project of the school year
  • Publish our project proposals to our blogs

Visual Hierarchy/In Process Critique

Today’s essential question: How can I use visual hierarchy to effectively communicate the message behind my PSA or Ad?

Hsa’s PSA is starting to look fantastic:
psa.gif

  • How has Hsa used Visual Hierarchy in his PSA?
  • How do the words and the photograph work together to communicate a message?
  • What could improve this PSA?
  • What changes might you want to make to your own PSA/Ad to clarify the message?

Today we will:

  • Continue working on our PSAs or Advertisements
  • Post our progress to our blogs

Typography as Image

Today’s essential question: How can I integrate words as imagery in my advertisement or public service announcement?

Graphic designers treat words as another shape when they plan out designs.
Here are some things to think about as you add words to your poster:

  • How can you use lettering to convey the principles of design (ex. movement, balance of positive and negative space, unity)?
  • What type of mood are you trying to convey with your Ad/Public Service Announcement?
  • What type of lettering will help you convey this mood (ex. blocky, cursive/script, jagged, bubbly, graffiti)?

Need inspiration? Go to dafont.com and preview some of the typefaces on that website.

Today we will:

  • Continue sketching our Ad/PSA designs in pencil, making sure they follow the rule of thirds.
  • Show Ms. Lawson the finished pencil sketch
  • Hang the sketch on a wall and photograph it from straight on
  • Post the photograph of our sketch (finished or not) to our blogs at the end of class
  • Begin creating our ads or public service announcements in Illustrator if we are creating vector imagery or begin take or photos if we will create them in Photoshop

Advertisement or PSA Day 2

Today we will finish our project proposals for our ads, public service announcements, or commercials. We will examine some ads and PSAs created by professional graphic designers to get ideas for our own projects.

What are some ways the designers have created unity in each series below?

Oreo Ad Series Example

Duke “We Don’t Say” Public Service Announcement Series

Other PSA Examples:

Today we will:

  • Look at more examples of ads and PSAs
  • Finish our project proposals
  • Publish a project proposal to our blog with the following:
    • Print option:
      • Sketches of potential layouts (include any words you plan to include in your final piece)
      • The answers to the following questions:
        • What is the subject of your PSA or advertisement?
        • Who is your target audience?
        • What imagery will you include? How will you shoot these photos?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?
        • What style or branding techniques will you utilize to unify your two advertisements or PSAs?
    • Video option:
      • Script of the commercial/public service announcement
      • Still photos of key moments
      • The answers to the following questions:
        • What is the subject of your PSA or commercial?
        • Who is your target audience?
        • What imagery will you include? How will you shoot this video?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?

New Project: Advertisement or PSA

For our next project, we will create an advertisement or public service announcement. You will have the choice or creating a print piece OR a video piece.

Public Service Announcements

psaPublic service announcements are advertisements that serve the public interest.  The objective of a public service announcement is to educate and create awareness of significant social issues in an effort to change the public’s attitudes and behaviors and stimulate positive social change.

Common Subjects for PSAs include:

  • Drinking and driving
  • Bullying
  • The environment
  • Racism and discrimination
  • Disease and/or medical conditions
  • Foreign aid (e.g. Hunger)
  • Drugs and alcohol
  • Abuse and violence
  • Education
  • Public safety (e.g. seat belts)
  • World ________ Day
  • Respect and tolerance

Here are some examples of PSAs created by past SOTA students:

Commercial Advertisements

Commercial advertisements, on the other hand, aim to sell a product or service.
TV-adcommercial-1260x840.png

Here are a few ads created by past SOTA students:

mabel-alyssa-smal

Image Credit: Mabel, Class of 2017

Project Requirements (pick one)

Print Option Project requirements:

  • TWO final images coordinate as part of a unified series
  • Original high quality photography or illustration
  • Integration of text/slogan in professional typography
  • Appropriate subject matter
  • Follows the principles of design (balance, contrast, repetition, etc)
  • Clear focal point
  • Each image should be 8×10 inches and 300 DPI

Video Option Project requirements:

  • 30-60 seconds long
  • created in Adobe Premiere
  • Good lighting, clear audio, and dynamic shots
  • Voice-Over Narration
  • Visual Montage of Powerful / Emotional Moments
  • Signature Music
  • may work alone or with ONE partner

Today we will:

  • Introduce the new project options: Print OR Video Commercial Advertisement OR Public Service Announcement
  • Publish a project proposal to our blog with the following:
    • Print option:
      • Sketches of potential layouts (include any words you plan to include in your final piece)
      • The answers to the following questions:
        • What is the subject of your PSA or advertisement?
        • Who is your target audience?
        • What imagery will you include? How will you shoot these photos?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?
        • What style or branding techniques will you utilize to unify your two advertisements or PSAs?
    • Video option:
      • Script of the commercial/public service announcement
      • Still photos of key moments
      • The answers to the following questions:
        • What is the subject of your PSA or commercial?
        • Who is your target audience?
        • What imagery will you include? How will you shoot this video?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?