White Space in Advertising Photography

beachcropToday’s essential question: How can I properly use white space in my photos?

White space, or negative space, is the space between or surrounding objects in a composition; it is space that does not compete with the subject for your attention. It gives the eye a chance to rest and helps frame the subject.

In advertising, white space also provides room for text and/or logos.

Tips for using white space in advertising photography:

  1. Watch the direction the subject is facing. Your subject should be looking into the white space your composition has created.
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  2. White space can be many “colors.” White space can be made up of different elements, as long at it is quiet and gives the eye a rest.
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  3. Follow the rule of thirds. Divide your image into three sections horizontally and vertically. Place  your focal point at one of the points where these lines intersect.
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Here are some photos taken by SOTA students that effectively use white space.
Notice how this enables them to be easily turned into effective advertisements:

alyssa046edited1.jpg

Photo Credit: Alyssa, 11th Grade

jason_0955.jpg

Photo Credit: Jason, 10th Grade

jason_0971.jpg

Photo Credit: Jason, 10th Grade

Today we will:

  • Finish our planning blog post (if you have not already done so). To receive full credit, you must have BOTH an analysis of 3 different ads or public service announcements AND a write up of your plan for your project. More detailed instructions can be found here.
  • Begin taking photos to use in our ads or public service announcements. Post your best photos and a brief reflection to your blog.
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