Today’s essential question: How can I use visual hierarchy to draw attention to the most important parts of my infographic?
What did you look at first? Why? The designer who created the above image used a technique called visual hierarchy to cause you to see certain parts of the design in a particular order.
Visual hierarchy refers to the arrangement of parts of a design in a way that implies importance. Visual hierarchy influences the order in which the human eye perceives what it sees. This order is created by the visual contrast between forms in a field of perception.
Good visual hierarchy enables you to decipher what is the most important information without even reading the text:
How do the examples below use a strong visual hierarchy to help the viewer prioritize information?
Today we will sketch out a basic layout of our infographic. Here are some ideas. (You do not have to use any of these layouts):
Today we will:
- Sketch the planned layout of your infographic.
Here is an example of what I am looking for:
- Photograph your layout (after it has been approved by Ms. Lawson). Tape it to a wall and photograph it from straight on.
- Create a new blog post with the following:
- the photograph of your layout
- any text you plan to use in your infographic
- any graphics you plan to use in your infographic (including photos you may vectorize)