Visual Hierarchy/In Process Critique

Today’s essential question: How can I use visual hierarchy to effectively communicate the message behind my PSA or Ad?

Hsa’s PSA is starting to look fantastic:
psa.gif

  • How has Hsa used Visual Hierarchy in his PSA?
  • How do the words and the photograph work together to communicate a message?
  • What could improve this PSA?
  • What changes might you want to make to your own PSA/Ad to clarify the message?

Today we will:

  • Continue working on our PSAs or Advertisements
  • Post our progress to our blogs
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Typography as Image

Today’s essential question: How can I integrate words as imagery in my advertisement or public service announcement?

Graphic designers treat words as another shape when they plan out designs.
Here are some things to think about as you add words to your poster:

  • How can you use lettering to convey the principles of design (ex. movement, balance of positive and negative space, unity)?
  • What type of mood are you trying to convey with your Ad/Public Service Announcement?
  • What type of lettering will help you convey this mood (ex. blocky, cursive/script, jagged, bubbly, graffiti)?

Need inspiration? Go to dafont.com and preview some of the typefaces on that website.

Today we will:

  • Continue sketching our Ad/PSA designs in pencil, making sure they follow the rule of thirds.
  • Show Ms. Lawson the finished pencil sketch
  • Hang the sketch on a wall and photograph it from straight on
  • Post the photograph of our sketch (finished or not) to our blogs at the end of class
  • Begin creating our ads or public service announcements in Illustrator if we are creating vector imagery or begin take or photos if we will create them in Photoshop

Advertisement or PSA Day 2

Today we will finish our project proposals for our ads, public service announcements, or commercials. We will examine some ads and PSAs created by professional graphic designers to get ideas for our own projects.

What are some ways the designers have created unity in each series below?

Oreo Ad Series Example

Duke “We Don’t Say” Public Service Announcement Series

Other PSA Examples:

Today we will:

  • Look at more examples of ads and PSAs
  • Finish our project proposals
  • Publish a project proposal to our blog with the following:
    • Print option:
      • Sketches of potential layouts (include any words you plan to include in your final piece)
      • The answers to the following questions:
        • What is the subject of your PSA or advertisement?
        • Who is your target audience?
        • What imagery will you include? How will you shoot these photos?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?
        • What style or branding techniques will you utilize to unify your two advertisements or PSAs?
    • Video option:
      • Script of the commercial/public service announcement
      • Still photos of key moments
      • The answers to the following questions:
        • What is the subject of your PSA or commercial?
        • Who is your target audience?
        • What imagery will you include? How will you shoot this video?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?

New Project: Advertisement or PSA

For our next project, we will create an advertisement or public service announcement. You will have the choice or creating a print piece OR a video piece.

Public Service Announcements

psaPublic service announcements are advertisements that serve the public interest.  The objective of a public service announcement is to educate and create awareness of significant social issues in an effort to change the public’s attitudes and behaviors and stimulate positive social change.

Common Subjects for PSAs include:

  • Drinking and driving
  • Bullying
  • The environment
  • Racism and discrimination
  • Disease and/or medical conditions
  • Foreign aid (e.g. Hunger)
  • Drugs and alcohol
  • Abuse and violence
  • Education
  • Public safety (e.g. seat belts)
  • World ________ Day
  • Respect and tolerance

Here are some examples of PSAs created by past SOTA students:

Commercial Advertisements

Commercial advertisements, on the other hand, aim to sell a product or service.
TV-adcommercial-1260x840.png

Here are a few ads created by past SOTA students:

mabel-alyssa-smal

Image Credit: Mabel, Class of 2017

Project Requirements (pick one)

Print Option Project requirements:

  • TWO final images coordinate as part of a unified series
  • Original high quality photography or illustration
  • Integration of text/slogan in professional typography
  • Appropriate subject matter
  • Follows the principles of design (balance, contrast, repetition, etc)
  • Clear focal point
  • Each image should be 8×10 inches and 300 DPI

Video Option Project requirements:

  • 30-60 seconds long
  • created in Adobe Premiere
  • Good lighting, clear audio, and dynamic shots
  • Voice-Over Narration
  • Visual Montage of Powerful / Emotional Moments
  • Signature Music
  • may work alone or with ONE partner

Today we will:

  • Introduce the new project options: Print OR Video Commercial Advertisement OR Public Service Announcement
  • Publish a project proposal to our blog with the following:
    • Print option:
      • Sketches of potential layouts (include any words you plan to include in your final piece)
      • The answers to the following questions:
        • What is the subject of your PSA or advertisement?
        • Who is your target audience?
        • What imagery will you include? How will you shoot these photos?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?
        • What style or branding techniques will you utilize to unify your two advertisements or PSAs?
    • Video option:
      • Script of the commercial/public service announcement
      • Still photos of key moments
      • The answers to the following questions:
        • What is the subject of your PSA or commercial?
        • Who is your target audience?
        • What imagery will you include? How will you shoot this video?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?

RIT Field Trip: New Media Careers

Today’s essential question: How do art and technology combine into real world careers?

augmented_reality.png

If you enjoyed yesterday’s field trip, you may want to considering majoring in New Media.
New Media majors design experiences, from the latest app to games to virtual reality.
It is one of the highest-paying fields, with average salaries starting near $70,000/year. (Translation: $35/hr)

Here’s more info on the two majors we explored yesterday:

If you are interested in applying to either major, please speak with Ms. Lawson to develop a plan.

If you have not yet finished your word animation and accompanying artist statement, please do so today.
You’ll notice from the New Media Design link that you’ve just completed a college project. Congratulations.

after_effects_logo  After Effects

If you enjoyed the name animation workshop, we do have an older version of After Effects on these computers. Feel free to open it up and see how much you remember.

Unity_Technologies_logo.svg Unity

If you enjoyed the 3D modeling workshop and have a laptop or desktop computer at home, Unity is available as a free download.

You can also download yesterday’s starter files.

Animation Wall of Fame

Here are some animations created by your classmates that are either finished or close to being finished.

What are some things that are working well?

What suggestions do you have to improve the animation?

Avery

Shaborn

Viviam

Hsa

Today we will:

  • Continue working on our animations
  • Upload our progress to YouTube
  • Create a new blog post with the following:
    • the link to our YouTube animation
    • a few sentences describing what you still need to work on, and anything you would like help with