New Project: Advertisement or PSA

For our next project, we will create an advertisement or public service announcement. You will have the choice or creating a print piece OR a video piece.

Public Service Announcements

psaPublic service announcements are advertisements that serve the public interest.  The objective of a public service announcement is to educate and create awareness of significant social issues in an effort to change the public’s attitudes and behaviors and stimulate positive social change.

Common Subjects for PSAs include:

  • Drinking and driving
  • Bullying
  • The environment
  • Racism and discrimination
  • Disease and/or medical conditions
  • Foreign aid (e.g. Hunger)
  • Drugs and alcohol
  • Abuse and violence
  • Education
  • Public safety (e.g. seat belts)
  • World ________ Day
  • Respect and tolerance

Here are some examples of PSAs created by past SOTA students:

Commercial Advertisements

Commercial advertisements, on the other hand, aim to sell a product or service.
TV-adcommercial-1260x840.png

Here are a few ads created by past SOTA students:

mabel-alyssa-smal

Image Credit: Mabel, Class of 2017

Project Requirements (pick one)

Print Option Project requirements:

  • TWO final images coordinate as part of a unified series
  • Original high quality photography or illustration
  • Integration of text/slogan in professional typography
  • Appropriate subject matter
  • Follows the principles of design (balance, contrast, repetition, etc)
  • Clear focal point
  • Each image should be 8×10 inches and 300 DPI

Video Option Project requirements:

  • 30-60 seconds long
  • created in Adobe Premiere
  • Good lighting, clear audio, and dynamic shots
  • Voice-Over Narration
  • Visual Montage of Powerful / Emotional Moments
  • Signature Music
  • may work alone or with ONE partner

Today we will:

  • Introduce the new project options: Print OR Video Commercial Advertisement OR Public Service Announcement
  • Publish a project proposal to our blog with the following:
    • Print option:
      • Sketches of potential layouts (include any words you plan to include in your final piece)
      • The answers to the following questions:
        • What is the subject of your PSA or advertisement?
        • Who is your target audience?
        • What imagery will you include? How will you shoot these photos?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?
        • What style or branding techniques will you utilize to unify your two advertisements or PSAs?
    • Video option:
      • Script of the commercial/public service announcement
      • Still photos of key moments
      • The answers to the following questions:
        • What is the subject of your PSA or commercial?
        • Who is your target audience?
        • What imagery will you include? How will you shoot this video?
        • What text will you include?
        • What techniques will you utilize to make your advertisement or PSA appeal to your target audience?
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